This week, I noticed all of a sudden that I started getting emails from Gilt Groupe everyday.  To be honest, I almost forgot that I still had a Gilt Groupe account.  The email was a good reminder.  But here’s the funny part, when I opened up the email, the layout and content was just like that of Rue La La which showed what sales were going on.

Last month, I wrote about Rue La La and the new trend of online private sales.  In that post I noted that:

I also really like how Rue La La sends a daily email with a well rounded snapshot of the running boutiques for the day. That way, you can get a preview of the sales without having to log in to the site. Only if I see something interesting, then I login to purchase.

I wonder if someone at Gilt was paying attention, because I was quite surprised to start getting those emails from Gilt.  Now it actually makes me want to look at what sales Gilt is having.  I didn’t care before since I got most of what I wanted from Rue La La anyway.  It is not every time I want can/want to  login to these sites, but email is something I check everyday.  So having a summary/preview of what is going on in my email, though such a small effort can make a huge difference.

It’s good to see them making some simple changes.  Considering all the money they have raised, up to $83 million according to TechCrunch, it’s about time they use the money on the service front also.  Looking forward to tracking how these daily snapshots compare.

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