I was checking up on TechCrunch today as per my usual routine, when I saw an article on Boticca. Boticca is a startup that launched this week and is focused on connecting Designers direclty with Users in a very interesting and effortless way. The neat thing about this startup is that they seem to be focused on up and coming designers, which is a good thing. Here’s is an excerpt from TechCrunch:

Says founder Foroughi, “The most singular thing about the site is how the site combines fashion aesthetics and ecommerce usability in a way that hasn’t been done to date.”

In fact Boticca’s website is beautiful, simple to navigate and user friendly. Aside from sorting by “Jewelry,” “Bags” and “Accessories” as well as staff picks, you can also search and scroll through individual designer profiles through the “Designers” page. Each designer profile allows you to read background information and actually interact with the designers, hence Boticca’s tagline “I’d rather wear a unique story.” The profiles also show the most popular pieces and commentary for each design.

I’m all about supporting the little guy. The Boticca team also seem dedicated to providing quality content via the application process. It is concepts like these that get me really excited, where unseen and unique talents from all over the world are showcased and promoted. It also allows said designers to make their deserved income while cutting through all the middle channel b.s. If you are a talented designer with very unique offerings that could be of interest, you might want to give Boticca a try and apply to the site. I look forward to following how the site progresses and who knows, maybe I can have an RM Talk with some of the Designers and/or Boticca team sometime in the near future.

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